Archive for the Category Branding

 
 

Turn You Into a Successful Product

August 15th, 2011

The following article by Write On The Money’s President, Andrew Brown, was originally published on the Canadian Marketing Association’s expert blog:

While companies have always needed to sustain a strong and positive reputation to succeed, today, every business leader also needs to manage their own personal brand. Given that information is so widely and quickly shared online, it’s easy for even the most brand-savvy executive to find themselves being portrayed in ways that are either inaccurate, or worse, potentially damaging.

The good news is that leaders can adopt a proven strategy that builds a relevant and dynamic reputation that is right for them and their company.


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