Andrew Brown Co-Authors Business Success

The Canadian Institute of Chartered Accountants (CICA) has just released, Business Success Stories –  a collection of compelling and true-to-life stories that can help any business leader better tackle the 12 most commonly experienced business challenges. The publication is co-authored by Write On The Money’s President, Andrew Brown and the Managing Partner of Bennett Gold Chartered Accountants, Robert Gold.

The original reason behind writing Business Success Stories was to help CICA members better market themselves by providing a succinct document that would serve as a “conversation starter” with prospective clients, existing clients and the media. That meant that the collection of stories needed to succinctly demonstrate how Chartered Accountants play a vital role in addressing business’ most difficult (and recurring) problems.  The 12 problems, which are all told from the perspective of actual business owners/leaders, include the following:

• When the owner/leader couldn’t manage their own business
• When an owner/leader’s managers’ squabbling threatened the business
• When an owner/leader’s information process threatened the business
• When the pressure was so busy that staff felt the only way to address it successfully was to leave
• When an owner/leader was out-of-touch with the day-to-day operations
• When an owner/leader wasn’t sure how to bring a product to market
• When an owner/leader wanted to launch a new business
• When an owner/leader wasn’t sure how to grow the business
• When an owner/leader was preparing to move on to a new business
• When an owner/leader’s business partners couldn’t be trusted
• When a client pulled out of a key transaction thereby leaving the business vulnerable
• When a client couldn’t pay the bills

Business Success Stories, can be downloaded for free. The collection is even more practical with the accompanying User Guide.