This following article by Write On The Money’s President, Andrew Brown, was originally published on the Financial Post:

The two most recent entry of The LinkedIn Diaries identified how executives can effectively establish a strong LinkedIn foundation: 1) setting the right goals; and 2) executing critical offline activities.

In this week’s entry of the LinkedIn Diaries, I identify some key lessons by focusing on the LinkedIn profiles and practices of leaders from two of the financial sector’s most well-respected brands.  These leaders are ING DIRECT Canada President and CEO,  Peter Aceto and Som Seif, President of Claymore Investments.

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The following article by Write On The Money’s President, Andrew Brown, was originally published on the Financial Post:

Last week, in The LinkedIn Diaries – Day One, I identified three things you need to do to establish a strong LinkedIn foundation. These included defining your goals for LinkedIn as well as reviewing relevant profiles and key settings. But, to truly ensure your success stretches well beyond building your initial LinkedIn profile, there are five key activities that you need to do – and, perhaps surprisingly, all of these activities are conducted offline.

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The following article by Write On The Money’s President, Andrew Brown, was originally published on the Canadian Marketing Association’s expert blog:

While companies have always needed to sustain a strong and positive reputation to succeed, today, every business leader also needs to manage their own personal brand. Given that information is so widely and quickly shared online, it’s easy for even the most brand-savvy executive to find themselves being portrayed in ways that are either inaccurate, or worse, potentially damaging.

The good news is that leaders can adopt a proven strategy that builds a relevant and dynamic reputation that is right for them and their company.

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